Originally we intended to create a 'freshers survival pack' which would of been filled with healthy goodies, and important 'heads up' about alcohol awareness.
After having a quick crit with amber, we then decided that a leaflet/freshers box wasn't really essential, the point was to get the message to the target audience ''how to stay healthy as a fresher'', what do freshers do best? (drink lots of alcohol), cheap drink? (beer) get the message sent! (beer mat). quick and effective solution!