Wednesday, 30 November 2011

How to make a paper air plane

After researching our individual how to's, we were put in to groups because we all related to 'paper', here are the following how to's:

'how to make a paper air plane'
'how to make paper mache'
'how to write a bibliography'
'how to create your own reading list'

After me Joel, Lisa and Emily decided out of all our give how to's, Joel's was the best to work from. "how to make a paper air plane''

Here are a few examples of different airplanes which already exist, here are the following instructions of how to make each individual plane:

Colour theory: Favorite pantones


Saturday, 26 November 2011

How to write a bibliography

What is a bibliography ? 
A bibliography is a list of books, articles and other sources you use when researching a topic and writing a paper. The bibliography will appear at the end of your paper.

A bibliography is a full reference list of all the sources which you have consulted in preparing a particular piece of work, but may not have cited (for quotations, paraphrasing etc.)

A bibliography is a list of resources used or referred to by an author.

What a bibliography item includes ?
source's name
date of publication or interview
name of publication or resource
place of publication or interview

General Guide to Formatting a Bibliography:
For a book:
Author (last name first). Title of the book. City: Publisher, Date of publication.
Dahl, Roald. The BFG. New York: Farrar, Straus and Giroux, 1982.

For an encyclopedia:
Encyclopedia Title, Edition Date. Volume Number, "Article Title," page numbers.
The Encyclopedia Britannica, 1997. Volume 7, "Gorillas," pp. 50-51.

For a magazine:
Author (last name first), "Article Title." Name of magazine. Volume number, (Date): page numbers.
Jordan, Jennifer, "Filming at the Top of the World." Museum of Science Magazine. Volume 47, No. 1, (Winter 1998): p. 11.

For a newspaper:
Author (last name first), "Article Title." Name of newspaper, city, state of publication. (date): edition if available, section, page number(s).
Powers, Ann, "New Tune for the Material Girl." The New York Times, New York, NY. (3/1/98): Atlantic Region, Section 2, p. 34.

For a person:
Full name (last name first). Occupation. Date of interview.
Smeckleburg, Sweets. Bus driver. April 1, 1996.

For a film:
Title, Director, Distributor, Year.
Braveheart, Dir. Mel Gibson, Icon Productions, 1995

Disc title: Version, Date. "Article title," pages if given. Publisher.
Compton's Multimedia Encyclopedia: Macintosh version, 1995. "Civil rights movement," p.3. Compton's Newsmedia.

Magazine article:
Author (last name first). "Article title." Name of magazine (type of medium). Volume number, (Date): page numbers. If available: publisher of medium, version, date of issue.
Rollins, Fred. "Snowboard Madness." Sports Stuff (CD-ROM). Number 15, (February 1997): pp. 15-19. SIRS, Mac version, Winter 1997.

Newspaper article:
Author (last name first). "Article title." Name of newspaper (Type of medium), city and state of publication. (Date): If available: Edition, section and page number(s). If available: publisher of medium, version, date of issue.
Stevenson, Rhoda. "Nerve Sells." Community News (CD-ROM), Nassau, NY. (Feb 1996): pp. A4-5. SIRS, Mac. version, Spring 1996.

Online Resources
Author of message, (Date). Subject of message. Electronic conference or bulletin board (Online). Available e-mail: LISTSERV@ e-mail address
Ellen Block, (September 15, 1995). New Winners. Teen Booklist (Online). Helen

World Wide Web:
URL (Uniform Resource Locator or WWW address). author (or item's name, if mentioned), date.
EXAMPLE: (Boston Globe's www address) Today's News, August 1, 1996.

Wednesday, 23 November 2011

Lecture 4 : Film theory 1

Auteur theory holds that a directors film reflects the directors personal creative vision.
French word for author- auteur
Auteurs are indeed similar to artists, they produce original work and starts new standards/ conventions.
They have a unique language and creative control; this makes a good filmmaker. 

''Andre Bazin a critical film theorist and survivor of a postwar traumatic nation, argued for films that placed “faith in reality” as opposed to the type that placed “faith on the image.” The former kind “gives us the event” via shot-in-depth, reveals what is already out there, whereas the latter kind adds to reality by “referring to it” in manipulative ways.''

Movies are characterised by the filmmakers unique influences, visions, and perhaps experiences. 

History of film as the history of auteurs:
Like artists, original work, creative control, personal film language. 

The technical competence of the filmmakers:

  • expressionist lighting
  • story telling, visually
  • use of the subjective camera
  • 'dolly zoom - Hitchcock shot'
  • clever use of cutting and montage in order to create tension
  • appearances of the director
  • narrative is often visual rathe than told through the dialogue

Alfred Hitchcock
World wide famous auteur of all time - Alfred Hitchcock, he started in 1920.

A scene from F.W. Murnau's Nosferatu. 1922

Dolly zoom: 
The dolly zoom  is an unsettling in-camera special effect that appears to undermine normal visual perception in film.

Other terms:
Back zoom
Vertigo zoom
Smash shot
Hitchcock zoom
Vertigo effect

''The dolly zoom is an unsettling in-camera effect that appears to undermine normal visual perception. It is part of many cinematic techniques used in filmmaking and television production.
The effect is achieved by using the setting of a zoom lens to adjust the angle of view (often referred to as field of view or FOV) while the camera dollies (or moves) towards or away from the subject in such a way as to keep the subject the same size in the frame throughout. In its classic form, the camera is pulled away from a subject while the lens zooms in, or vice-versa. Thus, during the zoom, there is a continuous perspective distortion, the most directly noticeable feature being that the background appears to change size relative to the subject.''

Suspense and expression:
When the audience can see danger.
When there's no terror in the bang of a gun only the anticipation of it.
Hitchcock films are not concerned with realism or naturalism.

Murder and madness
moments off macabre humour
strong sexual themes

Tuesday, 22 November 2011

Context of practice - Task 4 Bibliography

Essay question:
'Advertising doesn't sell things; all advertising does is change the way people think or feel' (Jeremy Bullmore). Evaluate this statement with reference to selected critical theories (past and present).

Books of use:
  • -Caples.J, Revised by Hahn.E, (1997) 'Tested Advertising Methods, fifth edition', US, Prentice Hall
  • -White, R (1980) 'Advertising what is it and how to do it', Berkshire UK, McGraw Hill
  • -Goddard, A (1998) 'The Language of Advertising', USA and Canada, Routledge
  • -Phillips.J.M (1997) 'Ethics & Manipulation in Advertising', Westport, CT, US, Greenwood Publishing Group Inc.
  • -Zyman.S, (2000), 'The End of Advertising as we Know it.', New Jersey, US, John Wiley & Sons Inc

Tuesday, 8 November 2011

Context of practice- Task 3 Modernism/Postmodernism

I chose this i-d magazine cover to represent the postmodern era because it's graphic design aesthetics utilise bold, vibrant collage forms, it has striking colour choices, almost looks unintentional by means of experimentation, which fits well with a post modern action. I like how the typography is expressive and eye catching, theres nothing too serious about the cover yet it grabs the right attention!

I chose another magazine cover, this one to represent elements of postmodern graphic design, the piece is a japanese magazine cover, i believe it works as a postmodern form because its simple, subtle, well designed and resembles a lot about japanese culture as well as japanese graphic design.

Monday, 7 November 2011

Proverbally yours / Message and delivery

After planning out my idea of having a house as my mailshot, i have gathered some images of relating things which i think will help me along the way.
House diagrams and plumbing systems in households:


Friday, 4 November 2011

Proverbally yours / Message and delivery

Our new brief is to develop a message/opinion in response to the previous proverbally yours brief, to which so i have to link my proverb ' better late than never' to the occupation of being a plumber.

Here are 10 random points of information about a plumber:

1. A plumber is a trades person
2. They specialize in the installation and repair pipes
3. Pipes often carry water, gas, sewage and waste water
4. Plumbers must take a licensing exams before establishing their own business
5. The term plumber dates from ancient times
6. The word plumber originated from the Latin word 'plum-bum' - which means lead
7. Common problems for plumbers to fix may be rattling pips or loss of hot water
8. The average yearly wage for a plumber is £20-30,000
9. Nintendo super Mario brothers are probably the worlds most famous plumbers
10. Rock star Ozzy Osborne was a plumbers apprentice before making it in the music industry

Here are the three chosen points i chose to share with my blog group: