Wednesday, 22 February 2012

Design is about doing: Posters

Unique way to 'brighten up a rainy day':

Commissioned by TATE, SquiLondon designed and produced 600 colour changing umbrellas to coincide with the Colour Chart Exhibition 'Reinventing Colour'.

The brand’s hook is its revolutionary hydro-chromatic (colour changing) technology, made famous by the brand’s iconic flagship product, the ‘Squidarella’. Inspired by the artist Jackson Pollock, Jaeger and Parkes, London School of Fashion graduates, thought it’d be cool if clothes could change colour in the rain.

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