Saturday, 10 March 2012

Context of practice- Task 5 45 Designers

 Find five Graphic Designers that, in your opinion, produce work that in some way relates to each of the following themes, taken from the level 4 lecture programme-

Graffiti / Street Art
Film Theory
High Culture / Low Culture
A History of Type
Media Specificity
You must find five Graphic Designers for each of the above themes, making a list of 45 Graphic Designers in total.


1. Paul Rand: was a well-known American graphic designer, best known for his corporate logo designs. He was one of the originators of the Swiss Style of graphic design.
Corporate identities 1954-1996

Advertising design 1941- 1945
I particularly like Paul Rand'd range of advertising designs, the simple layout and subtle colour palette is something i would like to explore in my own designs. 

Other Paul Rand design work for advertising which i consider as modern design: Disney Hats, Flair Magazine, and many of his logos (abc, ibm, Yale, hub tv)

2. HEY design studio are a multidisciplinary design studio based in Barcelona, Spain. They mainly specialise in editorial, packaging and interactive design.


3. Emiliano Ponzi - Painter, modernist style 
Based in Milan, Italy, Emiliano’s lush brushstrokes create contemporary scenes with unique personalities. His painterly style pops with color and vitality and his work has appeared in magazines, advertising, publishing, children’s books, posters, newspapers, exibitions.

The Right Place for Bad Books, 2012, for La Repubblica

Evil Apple Core, 2011, for EMI Music

The Role of Art Critics, 2012, for La Repubblica

Gerd Arntz- Graphic Designer

As a politically engaged graphic artist and designer Gerd Arntz (1900-1988) portrayed the world in wood and linoleum cuts. During the 1920s, he conveyed his vision on social wrongs and the rise of nazism in Germany in his prints. He did this in such a simple, direct style that anyone - regardless of their education and nationality - was able to understand his images.

5. Otto neurath - Graphic Designer 
In the 1930s, Austrian sociologist, philosopher and curator Otto Neurath and his wife Marie pioneered ISOTYPE — the International System Of TYpographic Picture Education, a new visual language for capturing quantitative information in pictograms, sparking the golden age of infographics in print.


1. Neville Brody - Designer 
Neville Brody is an internationally renowned designer, typographer, art director and brand strategist. As founder of the Research Studios network and partner in each of our operations, his insight, methodology and appetite for excellence inform every aspect of our work.

2. Grapus - collective

Grapus was a collective of graphic artists, working together between 1970 and 1991, which sought to combine excellence of design with a social conscience. 
The group was founded in France in 1970 by Pierre Bernard, who had studied with the Polish poster designer Henryk Tomaszewski; François Miehe; and Gérard Paris-Clavel, who had met during the student movement of May 1968 and were influenced by the subversive ideas and practices of the Situationist International. Alex Jordan and Jean-Paul Bachollet joined the group in 1975. After Miehe’s departure in 1978, the core of the group found its equilibrium.

3. April Greiman 
- Designer 

April Greiman (born 1948) is a designer. "Recognized as one of the first designers to embrace computer technology as a design tool, Greiman is also credited, along with early collaborator Jayme Odgers, with establishing the ‘New Wave’ design style in the US during the late 70s and early 80s.

4. Tibor Kalman 
 Graphic designer  ''When you make something no one hates, no one loves it!''
Tibor Kalman (July 6, 1949–May 2, 1999) was an American graphic designer of Hungarian origin, well known for his work as editor-in-chief of Colors magazine.

''Tibor may not be as influential on the daily practice of graphic design as the Mac, but his sway over how designers think—indeed, how they define their roles in culture and society—is indisputable. For a decade he was the design profession's moral compass and its most fervent provocateur.''
''Of the two names that changed design in the '80s and '90s—Mac and Tibor—one changed the way we work, the other the way we think. The former is a tool, the latter was our conscience.''


5. Barbara Kruger - Artist 
Barbara Kruger is an American conceptual artist. Much of her work consists of black-and-white photographs overlaid with declarative captions—in white-on-red Futura Bold Oblique or Helvetica Ultra Condensed. The phrases in her works often include use of pronouns such as "you", "your", "I", "we", and "they".

Graffiti/ Street Art
1. Keith haring 

Keith was an artist and social activist whose work responded to the New York City street culture of the 1980s.

2. Banksy 

Banksy is a pseudonymous England-based graffiti artist, political activist, film director, and painter.
His satirical street art and subversive epigrams combine irreverent dark humour with graffiti done in a distinctive stencilling technique. Such artistic works of political and social commentary have been featured on streets, walls, and bridges of cities throughout the world.

3. Blu
 -Is the pseudonym of an italian artist who conceals his real identity. 
Blu’s fame began in 1999, thanks to a series of illicit graffiti painted in the historical center and suburbs of Bologna, the capital of Italy’s Emilia-Romagna region. In the early years of his career his technique was limited to the use of spray paint, the typical medium of graffiti culture. His characteristic style appeared in 2001, however, when Blu started painting with house paint, using rollers mounted on top of telescopic sticks. This new solution allowed him to increase the painted surface area and convey a stronger intensity to his visual vocabulary. Huge human figures, sometimes sarcastic, sometimes dramatic, who looked as if they were borrowed from comics or arcade games, began appearing along the streets of Bologna around this time.

4. Swoon

Swoon regularly pastes works depicting people, often her friends and family, on the streets in various places around the world. Usually, pieces are pasted on uninhabited locations such as abandoned buildings, bridges, fire escapes, water towers and street signs. Her work is inspired by both art historical and folk sources, ranging from German Expressionist wood block prints to Indonesian shadow puppets. 
Swoon is a founding member of the art collective the Miss Rockaway Armada, a group of about 30 artists, performers and musicians who traveled down the Mississippi River the summers of 2006 and 2007 on rafts made from scavenged and recycled materials found in New York City. Starting in Minneapolis, the rafts journeyed to St. Louis, making stops along the way to stage performances.

Stephen J. Powers (born May 25, 1968) is a New York City artist who at one time wrote graffiti in Philadelphia and New York under the name ESPO ("Exterior Surface Painting Outreach").

Film Theory

1. Grzegorz Domaradki 

A conscious effort to make his work more broadly appealing and optimistic in its tone has coincided with an increasing focus on his favorite way of creating images: he initially works with pencil and/or pen, before the hand-drawn art gets perfected on his iMac. He also works with vectors, watercolor, acrylic and oil paint. Gabz majors in graphic design and enjoys playing with custom-made typography. Gabz's personal life is fulfilled by his wife Agnieszka, cinema, music, literature and FPS games on PS3.

2. Saul Bass
Was a graphic designer and filmmaker, perhaps best known for his design of film posters and motion picture title sequences.
During his 40-year career Bass worked for some of Hollywood's greatest filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of the United Nations building in Hitchcock's North by Northwest, and the disjointed text that races together and apart inPsycho.

3. Olly Moss


A history of type

1. Tom Carnase 
Has produced some of the most memorable product lettering and logographic designs of the last 50 years for a Who's Who of corporate clients, including Brooks Brothers, Calvin Klein, Saks Fifth Avenue, Consumer Reports, Fortune magazine and L'eggs. In addition, he has designed, or co-designed, over 100 typefaces, including the iconic ITC Avant Garde Gothic and WTC Bodoni, both of which influenced a generation of graphic designers.

 ITC Manhattan was designed by Tom Carnase and features contrasting thick and hairline strokes that produce an Art Deco look.
I'm not very familiar with Tom Carnase's work but the extraordinary lettering skills he used to develop his typefaces and logos is what i am drawn to.

2. Stefan Sagmeister 
Stefan Sagmeister (born 1962 in Bregenz, Austria) is a New York-based graphic designer and typographer. He has his own design firm—Sagmeister Inc.—in New York City. He has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Aerosmith and Pat Metheny.

3. Yomar Augusto
Yomar Augusto is a creative force to be reckoned with. As a designer, artist, and educator, custom type is inherent in both his client-based design and self-initiated art projects. It was an interest in calligraphy that lead him to pursue the TypeMedia course in the Netherlands, where the native Brazilian has resided since 2004. Constructing letters by hand remains an important part of his design process, and expressive, energetic letterforms are a hallmark of his work.

4. Paul Barnes 

Paul Barnes (born 1970) is a graphic designer specializing in the fields of lettering, typography, type design and publication design. In the early 1990s he worked for Roger Black in New York where he was involved in redesigns of Newsweek, US and British Esquire and Foreign Affairs. During this time he art directed Esquire Gentleman and U&lc He later returned to America to be art director of the music magazine Spin.

5. Axel Peemoeller
These creative signs were create by Axel Peemoeller for the Eureka Tower Carpark in Melbourne, Australia. The letters are distorted but can be read perfectly when read at the right position. This work won several international design awards.

Media specificity 


1. Adbusters
The Adbusters Media Foundation is a Canadian-based not-for-profit, anti-consumerist, pro-environment organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia. Adbusters describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age.



1. Harry Beck
 Harry Beck, was an English engineering draftsman best known for creating the present London Underground Tube map in 1931. Beck drew up the diagram in his spare time while working as an engineering draftsman at the London Underground Signals Office. London Underground was initially sceptical of Beck's radical proposal — it was an uncommissioned spare-time project, and it was tentatively introduced to the public in a small pamphlet in 1933. It immediately became popular, and the Underground has used topological maps to illustrate the network ever since.


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