Brief: World with a future
Design a set of stamps as a means of encouraging consumers to make positive environmental changes and educate future generations with regards to energy conservation, low-impact transport, zero-carbon housing and reducing water over-consumption.
Design craft- does your solution look and feel the best it can?
Ingenuity- is it frugal with resources, is it surprising and does it solve a problem?
Insight- what need, gap or opportunity have you discovered and how?
Social benefit- how does it help society as a whole?
The goal is to produce stamps that change the mindset of the consumer to undertake practical activities for the future and think of innovative ways to optimise energy and reduce waste in our day-to-day lives. The mantra to employ should be reduce, then reuse and only then recycle.
Globally, people are using about 25% more natural resources than the planet can replace. In the UK, we’re consuming three times our fair share of the planet’s natural resources. We face an ‘ecological overshoot’ that will have severe consequences for both people and nature unless we humans change the way we live.
Although advances in technology have helped people to produce things more efficiently, the benefits have been swamped by ever-higher levels of consumption by affluent Western economies and the growing middle classes in the developing world.
Some 70% of humanity’s global footprint arises from carbon emissions; other pressures are linked to commodities such as crops, meat, fish and wood, and the freshwater we take from rivers and lakes.