Wednesday, 24 October 2012

What is design for print: 7 things - Presentation

7 things you need to know about print

Based on a model for litho printing

- Colour models
- Formats
- Artwork
- Stock
- Processes
- Finishing
- Costing

Colour models

- CMYK
- RGB
- Hexachrome
- Spot colour
- Pantone
- Matching system

Formats

- Standard ISO paper sizes
- A & SRA sizes
- Imperial (North American)
- Metric (World wide)
- Tabloid and compact
- Envelope 'C' sizes

Stock

- Weights (gsm)
- Finish (gloss, silk, matt, coated, undercoated)
- Laid or wove
- Board, carton
- More variations
- Plastics and acetates

Artwork

- Document setup
- File, formats and fonts
- Spell check
- Colour specification
- Printer marks
- Pre flight check
- Mock ups
- Proof
- Sign off

Print processes

- Litho graphic
- Gravure
- Screen print
- Flexography
- Pad printing
- Six colour
- Laminate (gloss or matt)
- Foil blocking
- Embossing and de-bossing

Finishing

- Binding
- Foiling and creasing
- Die stamping and drilling

Costs

- Get a quote very early on, before you start the job ideally
- Identical specification for 3 print estimators to work to
- Learn roughly what things cost
- Understand viable minimum quantities
- Extra/ authors corrections
- Delivery

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