Friday, 11 January 2013

Responsive/ Douwe Egberts/ Coffee consumption

I thought it would be useful to gather some statistics as to who drinks coffee, what the intact is yearly and who the consumers really are. 

Anual capita consumption
This is a list of countries ordered by annual per capita consumption of coffee. Data are for the year 2008 or earlier. Worldwide production was 7,358,897 metric tons, so the annual world average was 1.3 kg per person.
  1.  Finland 12.0 kg
  2.  Norway 9.9 kg
  3.  Iceland 9.0 kg
  4.  Denmark 8.7 kg
  5.  Netherlands 8.4 kg
  6.  Sweden 8.2 kg
  7.  Switzerland 7.9 kg
  8.  Belgium 6.8 kg
  9.  Canada 6.5 kg
  10.  Bosnia and Herzegovina 6.2 kg
  11.  Austria 6.1 kg
  12.  Italy 5.9 kg
  13.  Slovenia 5.8 kg
  14.  Brazil 5.8 kg
  15.  Germany 5.5 kg
  16.  Greece 5.5 kg
  17.  France 5.4 kg
  18.  Croatia 5.1 kg
  19.  Cyprus 4.9 kg
  20.  Lebanon 4.8 kg
  21.  Serbia 4.5 kg
  22.  Spain 4.5 kg
  23.  Estonia 4.5 kg
  24.  Portugal 4.3 kg
  25.  United States 4.2 kg
  26.  Macedonia 4.2 kg
  27.  Lithuania 4.1 kg
  28.  Slovakia 4.0 kg
  29.  Czech Republic 4.0 kg
  30.  Brunei 4.0 kg
  31.  Honduras 3.9 kg
  32.  Costa Rica 3.8 kg
  33.  Israel 3.8 kg
  34.  New Zealand 3.7 kg
  35.  Algeria 3.5 kg
  36.  Ireland 3.5 kg
  37.  Latvia 3.4 kg
  38.  Gibraltar 3.4 kg
  39.  Japan 3.3 kg
  40.  Bermuda 3.3 kg
  41.  Hungary 3.1 kg
  42.  Australia 3.0 kg
  43.  Bulgaria 2.9 kg
  44.  United Kingdom 2.8 kg
  45.  Poland 2.4 kg
  46.  Romania 2.3 kg
  47.  Malta 2.3 kg
  48.  Dominican Republic 2.3 kg
  49.  Qatar 2.2 kg
  50.  Haiti 2.1 kg
  51.  Nicaragua 2.0 kg
  52.  El Salvador 1.9 kg
  53.  Jordan 1.9 kg
  54.  South Korea 1.8 kg
  55.  Colombia 1.8 kg
  56.  Russia 1.7 kg
  57.  Venezuela 1.6 kg
  58.  Saudi Arabia 1.6 kg
  59.  Kuwait 1.6 kg
  60.  Albania 1.6 kg
  61.  Ukraine 1.4 kg
  62.  Madagascar 1.4 kg
  63.  Laos 1.4 kg
  64.  Armenia 1.4 kg
  65.  Guatemala 1.3 kg
  66.  Ethiopia 1.3 kg
  67.  Georgia 1.3 kg
  68.  Panama 1.2 kg
  69.  Mexico 1.2 kg
  70.  Cuba 1.2 kg
  71.  Cape Verde 1.2 kg
  72.  Hong Kong 1.1 kg
  73.  Tunisia 1.1 kg
  74.  Gambia 1.1 kg
  75.  Côte d'Ivoire 1.0 kg
  76.  Argentina 1.0 kg
  77.  Solomon Islands 1.0 kg
  78.  Oman 1.0 kg
  79.  Kiribati 1.0 kg
  80.  Barbados 1.0 kg
  81.  Morocco 0.9 kg
  82.  Malaysia 0.9 kg
  83.  Uruguay 0.9 kg
  84.  Suriname 0.9 kg
  85.  Chile 0.8 kg
  86.  Puerto Rico 0.8 kg


Coffee consumption April 2011

Overall, the in-home coffee market is worth 55.3 million kg in volume sales in 2010, and £831 million in value sales.
Volume sales growth has been stagnant over the past five years, however, increasing premiumisation as well as escalating commodity prices have meant that value sales have risen steadily, albeit not above the rate of inflation.

- Manufacturers need to do more to promote the health benefits of instant coffee or develop healthier brand extensions to prevent older consumers from falling out of the market. Currently, as UK adults reach 65+ their instant coffee consumption falls from 13.4 cups per week to 11.9 – worth millions of pounds considering this age group now accounts for a fifth of the adult population.
- Coffee shops such as Starbuck’s and Costa can enter the in-home coffee market much more aggressively than is currently the case, by focusing on youth-targeted products. Among the current generation of 16-24 year old drinkers, a quarter trust branded coffee shops to make better quality in-home coffee than established supermarket brands like Nescafé and Kenco.
- Coffee brands can do more to promote their energy-giving benefits, something which has been key to growing energy/sports drinks into a billion pound market as consumers look for help in navigating increasingly busy lifestyles. Just under half (47%) of in-home drinkers agree that coffee provides a welcome energy boost.
- Developing a business model which allows consumers to have a free pod machine in exchange for being tied to a monthly contract where they pay to receive a set amount of pods/capsules can stimulate the market. Currently, seven in ten put are off buying a coffee pod machine for their home because it is too expensive.
- There is also an opportunity to target smaller variants of coffee pod machines towards young urbanites. Londoners are almost twice as likely as average to be interested in owning pod machines but 47% of Londoners are put off owning the machines because they will take up too much space in the kitchen, compared to 41% of the overall population.
- Coffee pods increasingly have an opportunity to target the working population. Currently, just over 30 million UK adults are in the workplace and 8 million (or 27%) of them tend to drink instant coffee at work but would rather drink roasted/ground coffee.


Consumption facts 

- Coffee is the most popular drink worldwide with over 400 billion cups consumed each year.
- Last year in Britain, £730 million was spent on coffee.
- Britain consumes 500g of coffee per person, per year.
- It takes 42 coffee beans to make an espresso.
- Over half of the espresso consumed in the UK is drunk in the South East of the country.
- On average, men drink more coffee than women (1.7 cups per day vs 1.5 cups)
- 37% of coffee drinkers drink their coffee black; while 63% add a sweetener such as sugar.
- Instant coffee accounts for 13% of all coffee drunk.
- 57% of coffee is drunk at breakfast; 34% between meals and 13% at other meals.
- It is estimated that more than 100 million Americans drink a total of 350 million cups of coffee a day.
- About half of all American adults have a cup of coffee to start their day.
- The USA is the world's largest consumer of coffee, importing 16 to 20 million bags annually (2.5 million pounds), representing 1/3 of all coffee exported. More than half of the United States population consumes coffee typically drinking 3.4 cups of coffee a day.
- The first European coffee was sold in pharmacies in 1615 as a medicinal remedy.
- Cappuccino is so named because of the drink's peak of foam which resembles the cowl of a Capuchin friar's habit.
- Flavoured coffees are created after the roasting process by applying flavoured oils specially created to use on coffee beans.
- Espresso contains less caffeine than any other roast.
- Coffee was first known in Europe as Arabian Wine.
- Bach wrote a coffee cantata in 1732.
- The US Navy used to serve alcoholic beverages on board ships. However when Admiral Josephus "Joe" Daniels became Chief of Naval Operations, he outlawed alcohol on board ships, except for very special occasions. Coffee then became the drink of choice, hence the term "Cup of Joe".
- The heavy tax on tea imposed in 1773 on the colonies that resulted in the "Boston Tea Party" resulted in America switching from mainly drinking tea to coffee. To drink coffee was an expression of freedom.
- Italians do not drink espresso during meals. It is considered to be a separate event and is given its own time.
- In Greece and Turkey, the oldest person is almost always served their coffee first.
- In the ancient Arab world, coffee became such a staple part of family life that one of the causes allowed by law for marital separation was a husband's refusal to produce coffee for his wife.
- Raw coffee beans, soaked in water and spices, are chewed like candy in many parts of Africa.
- Coffee represents three-quarters of all the caffeine consumed in the USA.
- For reducing wrinkes and improving their skin, the Japanese have been known to bathe in coffee grounds fermented with pineapple pulp.
- Citrus flavours have been added to coffee for several hundred years.
- The Europeans first added chocolate to their coffee in the 1600's.
- Our sense of smell, more than any of our other senses makes our final judgement on coffee.
- With alcohol forbidden by the Koran in the early 1400's coffee soon became the replacement drink.
- The French philosopher, Voltaire, reportedly drank fifty cups of coffee a day.
- Decaffeinated coffee sales are at their highest in January due to people's New Year resolutions.
- Scandinavia has the world's highest per capita annual coffee consumption, 26.4 pounds.
- The Arabs flavoured their coffee with spices during the brewing process.
- Iced coffee in a can has been popular in Japan since 1945.
-The human body will absorb just 300 milligrams of caffeine at a given time. Additional amounts are cast off and provide no additional stimulation. The human body dissipates 20% of the caffeine in it's system per hour.
- Wild medical contraptions used to exist to administer a mixture of coffee and an assortment of heated butter, honey and oil to treat the sick.
- Regular coffee drinkers have about 1/3 less asthma symptoms than those of non-coffee drinkers according to a Harvard researcher who studied 20,000 people.
- Australians consume 60% more coffee than tea, a sixfold increase since 1940.
- Turkish law makes it legal for a woman to divorce her husband if he fails to provide her with her daily quota of coffee.


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