Saturday, 20 October 2012

Colour for print: Study task 2

The task is to find exmaples of design for branding and identity, packaging and promotion, publishing and editorial, information and way finding and to explore the following colour systems:

CMYK (process)
Spot colour (2 or more)
Monochrome and Tints (solid colour or half tone)

In order to develop an understanding of print production methods you need to identiify at least 2 examples of each colour process from each of the 4 areas of design.

Branding and Identity

Below are a few images which show how the print processes can be used in design:

CMYK

Ritmia - Music therapy re-brand






Single ink: Process black
Gradient ink in artwork: CMYK


Source:http://www.fastcodesign.com/1670337/rebranding-music-therapy-a-misunderstood-profession#6

The Armoury - Pub re-brand





CMYK art work
Spot colour: Process black

Spot colour

El Carousel - Versatlie identity







Double ink: Process black and pink
Spot colours: Pink and grey

Source:http://www.willkinchin.com/projects/el-carousel

Geld Museum - Re-brand




Process ink: Black
Spot colour: Yellow

Source:http://www.behance.net/gallery/GeldMuseum-Utrecht/6631655

Monochrome

Rossi Long Consulting - Matthew Hanncock









Monochrome: Black and white
CMYK ink: Photography work

Source:http://www.matthew-hancock.co.uk/portfolio/selected/rossilong.html

MTV - Corporate stationary design





Monochrome: Process black and white
Spot colour ink: Orange, Yellow, Pink

Packaging and Promotion

CMYK

Polaroid Re-brand - Paul Giambaraba




CMYK: colour process

Source:http://pinterest.com/pin/132926626472534450/

Marou - Chocolate packaging






CMYK: colour process
Gold foiling 

Source:http://lovelypackage.com/marou/#more-26459

Spot colour

Fairview cheese - Packaging design



Process ink: Black
Spot colour: Blue

Source:http://www.thedieline.com/blog/2010/9/21/fairview-cheese.html

Hello - Stationary packaging 




Spot colour ink: Orange

Monochrome

YKM - Shopping bag design


Monochrome: Black and white

Source:http://www.boredpanda.com/30-creative-bag-advertisements/

Gold standard - Mike L Perry



Monochrome: Process black on brown
Spot colours: Yellow, blue, red

Source:http://lovelypackage.com/student-work-mike-l-perry/

Publishing and Editorial

CMYK


Spot colour


Where chefs eat - Kobi Benerzi




Single ink: Process black
Spot colour ink: Blue cover

Programme annual







Process ink: Black
Spot colour: Pink

Source:http://www.ateliermuesli.com/index.php?/projets/saison-2011-12/


Monochrome


An A-Z of St. Georges - Book





Monochrome: Black and white

Source:http://www.matthew-hancock.co.uk/portfolio/selected/stgeorges.html

Mite - Issue spread


Monochrome: Black and white

Source:http://pinterest.com/pin/132926626472534474/

Information and way finding

CMYK

Design museum - Multi storey


Black and white ink on CMYK stock

Source:http://designspiration.net/image/1798883038703/

QV Melbourne car park - Way finding 






CMYK colour process on white back ground

Source:http://latitudegroup.com.au/portfolio/qv-carpark/?project=inner

Spot colour

Barbican arts centre - Information and way finding





Spot colour: Orange
Process ink colour: White

Source:http://cartlidgelevene.co.uk/work/wayfinding-and-signage/barbican-arts-centre

IDN - Way finding 


Spot colour: Purple

Source:http://idnworld.com/creators/?id=Marque

Monochrome

Skills Wales - Information fair




Monochrome: Process black and white
Spot colour ink: Process green

Source:http://www.willkinchin.com/projects/skills-wales-2010-pitch

QV Melbourne - Way finding 





Monochrome: Process ink black and white

Source:http://latitudegroup.com.au/portfolio/qv-melbourne-wayfinding/

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