Monday, 18 February 2013

What is good - 5 branding themes/ Chanel

Chanel

Chanel S.A. is the fashion house founded in 1910 by Gabrielle Chanel (affectionately called 'Coco' by friends). Chanel created a real revolution in the fashion world with her simple, elegant fashions of timeless appeal. She was one of the first designers to introduce pants for women, and is widely credited as the creator of fashion staple "the little black dress." Ms. Chanel maintained creative control of the design company until her death in 1971. Karl Lagerfeld took the helm as chief designer in 1983.
Chanel created a similar revolution in the world of perfume with its first fragrance, the iconic Chanel N°5, first introduced in 1921. This fragrance continues to be a worldwide bestseller, maintaining contemporary appeal with innovative advertising and celebrity endorsements. Chanel N°5 and many of the house's oldest enduring fragrances were created by Ernest Beaux. Since 1978 the in-house perfumer for Chanel has been Jacques Polge.
Designer Chanel has 54 perfumes in our fragrance base. Chanel is an old perfume house. The earliest edition was created in 1920 and the newest is from 2013. Chanel fragrances were made in collaboration with perfumers Jacques Polge, Henri Robert, Ernest Beaux and Christopher Sheldrake.

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Advertising

Chance Eau Tendre

Chanel is presenting a new flanker of their popular fragrance Chance which arrives on the market on April 2nd 2010. The romantic and pink new version, Chance Eau Tendre, is announced as a floral-fruity interpretation of Chance EDP.
Face of advertising campaign is Sigrid Agren, and photographer is Jean-Paul Goude. The flacon is the same as its antecedent, but it is characterized by pink fluid this time. The fragrance will be available as 50 and 100ml. The nose behind this fragrance is Jacques Polge.
Advert to promote perfume

1 comment:

  1. Chanel is like the brand of all brands when it comes to merchandising. I can't see anything else going near them. Brisbane Advertising Agency

    ReplyDelete