Monday, 18 February 2013

What is good - 5 branding themes/ Chloe

A task assigned by Loraine was to find 5 examples of branding which promote similar themes to the chosen 'good' thing. In this case i have linked the different types of perfume out there aside from the Marc Jacobs range, starting with another high end fragrance brand - Chloe.
Chloé
Chloé is a French fashion house founded by designer Gaby Aghion in 1952. Born in Egypt, Aghion moved to Paris in 1945 and launched Chloé a few years later. Aghion is widely credited for coining the fashion phrase and concept of "prêt-à-porter" (which means "ready-to-wear"). In contract to the stiff, formal, made-to-measure clothing offered by couture designers of the 1950s, Chloé chose to create soft, wearable, form-fitting clothing of luxurious fabrics, intended to be purchased "off the rack." This was a revolutionary and trend-setting concept in fashion at the time, as well as a long-lasting motif in the fashion industry.
Aghion remained with the company until it was sold in 1985. A series of prestigious designers have passed through the company's rosters over the years, including Karl Lagerfeld and Stell McCartney. Chloé also launched See, a more affordable line aimed at the younger market, in 2001.
Chloé's first fragrance, the eponymous Chloé fragrance for women launched in 1975, was an enduring feminine classic. Chloé Narcisse sweetened the mix for the 1990s. The company has retained contemporary appeal with the launch of a new version of Chloé in 2008, designed to appeal to young women with modern tastes. Chloé offers fragrances in conjunction with Coty.
Designer Chloe has 19 perfumes in our fragrance base. The earliest edition was created in 1975 and the newest is from 2012. Chloe fragrances were made in collaboration with perfumers IFF, Clement Gavarry, Carlos Benaim, Amandine Marie, Michel Almairac, Nathalie Lorson, Anne Flipo, Louise Turner, Domitille Bertier, Alienor Massenet and Nathalie Gracia-Cetto.

Website





Advertising 


Ad Campaign: Chloé Fragrance
Season: Fall Winter 2012.13
Model: Suvi Koponen 
Photographer: Fabien Baron
Website: www.chloe.com

Chloe Eau de Parfum


The new eponymous eau de parfum by Chloe is quite a departure from the once-popular tuberose composition of the same name. A light and fresh yet seductively strong and self-possessed scent, the new Chloe fragrance is in no way its predecessor's timid younger sister.
Just like all Chloe's bold, arty and free-spirited designs, the fragrance is feminine in a rather non-traditional, not all-out-girly way. Its accords expertly play against each other and they seduce the audience by being both elegant and daring at the same time.
The fragrance is very versatile, it is intended for everyday use and is more than suitable for becoming someone's unique signature scent. Chloe edp was launched in 2008. Chloe Eau de Parfum was created by Amandine Marie and Michel Almairac.





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