Monday, 18 February 2013

What is good - 5 branding themes/ Paco Rabanne

Paco Rabanne


Paco Rabanne is a French fashion house founded in 1966. Francisco "Paco" Rabaneda Cuervo, the Spanish-born fashion designer more widely known as Paco Rabanne, fled Spain with his family during the Spanish Civil War. Growing up in Paris, he is an architect by training, but he started his fashion career designing jewelry for other houses before trying his hand at clothing design. He quickly became known for his eclectic fashions featuring unconventional materials such as metal and paper.
The house's first perfume is the now-legendary women's scent Calandre, introduced in 1969. A series of innovative fragrances in distinctive bottles for both men and women have followed. Paco Rabanne fashions and fragrances are produced in conjunction with Puig.
Designer Paco Rabanne has 46 perfumes in our fragrance base. The earliest edition was created in 1969 and the newest is from 2013. Paco Rabanne fragrances were made in collaboration with perfumers Olivier Cresp, Emilie (Bevierre) Coppermann, Mark Buxton, Fabrice Pellegrin, Michel Hy, Robert Gonnon, Jean Guichard, Rosendo Mateu, Jean Martel, Jacques Cavallier, Pierre Wargnye, Gerard Anthony, Christophe Raynaud, Olivier Pescheux, Michel Girard, Anne Flipo, Beatrice Piquet, Dominique Ropion and Bruno Jovanovic.

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Lady Million Eau de Toilette


Paco Rabanne launches Lady Million Eau de Toilette in spring 2012, a lighter, fresher and more relaxed version of the Lady Million fragrance from 2010. The new fragrance represents a fresh floral - woody bouquet.
The new Lady Million is portrayed by Dree Hemingway once again. “Extravagant and unfailingly dazzling, this femme fatale is just like a diamond, unique and yet many-sided, brilliant and faceted. Excessively, of course, and luminous like a shower of diamonds…"
The new composition, fresh and luminous, is signed by perfumer Anne Flipo of IFF. She introduced floral – green facets of lily of the valley (which dominates) and hyacinth to the composition, with neroli and gardenia keeping its original place.
“The Lady MILLION woman is brilliant, always caught up in seduction, gambling and competition. We find this strength, femininity and sensuality in the Eau de Toilette, but with a more luminous, fresher signature. Like a diamond, the Lady Million fragrance offers a multitude of facets, allowing you to experience it differently every time. We opted for green and floral notes such as lily of the valley, gardenia or even hyacinth; white flowers given a fresher approach to bring a distinctive illumination. Lily of the valley is essential. We chose it for its cheerfulness, crispness and energetic green side. The base remains the same: sensual, soft and sexy. The top and heart notes are exuberant while bringing a real luminosity, like a very enveloping breeze of freshness. We finish with the perfume’s incredibly sensual and vibrant sillage. We therefore find this addictive woody floral once again – with other feminine, playful, sensual and seductive facets – in the same vein as Lady Million Eau de Parfum”, described Anne Flipo.
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