Monday, 18 February 2013

What is good - 5 branding themes/ Thierry Mugler

Thierry Mugler
Thierry Mugler is a French fashion designer and photographer known for his 1980s power fashions and widely credited with introducing a new fragrance trend or category—gourmand—in the 1990s.
Mugler originally trained as a dancer and worked professionally starting at age 14. After studying interior design, he moved to Paris at at age 24 and began working as a window dresser and freelance designer. His first personal collection for women was produced in 1973. Mugler opened his first Paris boutique and also launched a menswear collection in 1978. His style is distinguished by its futuristic shapes and fantasy elements.
Mugler's first fragrance, Angel, was introduced in 1992 and set the fragrance world on fire with its unabashed sweet and foodie notes. Hugely influential on the perfume industry of the 1990s, with influences extending into the 21st century, Angel continues to be a best-seller with both women and men, and was inducted into the Fifi Awards Hall of Fame in 2007.
Mugler's first official scent for men, A*Men, was introduced in 1996.
Angel and A*Men have inspired dozens of flankers, along with Alien, another best-seller introduced by Mugler in 2005.
Mugler's fragrances are offered in conjunction with Clarins Fragrance Group.
Designer Thierry Mugler has 70 perfumes in our fragrance base. The earliest edition was created in 1992 and the newest is from 2012. Thierry Mugler fragrances were made in collaboration with perfumers Louise Turner, Alberto Morillas, Jacques Huclier, Christine Nagel, Dominique Ropion, Laurent Bruyere, Pierre Aulas, Olivier Cresp, Yves de Chirin, Aurelien Guichard, Amandine Marie, Francoise Caron, Nathalie Feisthauer, Alexis Dadier, Fabrice Pellegrin, Nathalie Lorson, Domitille Bertier, Daphne Bugey, Mane and Serge Majoullier.



Alien Eau de Toilette

Fragrant talisman Thierry Mugler Alien arrives in a new package and with new fragrant notes. It is announced by Goddess of the Sun dressed in golden clothes, seductive and powerful, giving shiny light to all women who choose it. The unusual aura it radiates glows from the heart of the gem designed like a palace from a fairy-tale.
The new Alien Eau de Toilette 2009 is the fourth in the line of Alien editions. The first version was presented in 2005, followed by two summer, limited editions, Eau Luminescente and Sunessence. The new Alien has the same flacon as summer edition and it arrives as amethyst crystal. Its energy and purity reflects on smooth surfaces, presenting the purest and the lightest notes of the composition.
Top notes of Alien Eau de Toilette 2009 bring us mandarin essences which tingle and wrap the aura just like sunlight of Mugler's goddess. Bitter accords of citruses’ skin improve luminousness and freshness of the composition. A heart is dominated by Moroccan jasmine with intensive notes of white flowers. This combination of floral essences gives a precious and feminine tact to the fragrance. Its base is composed of white amber, which adds a modern nuance, mixed with Cashmeran accords, leaving a seductive and sensual trace on the skin.
Goddess of the Sun which presents this edition is dressed in golden clothes with an airy veil. Her face is decorated with golden make-up and golden eyelashes which attract attention leaving an impression of radiant light.

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