Thursday, 9 May 2013

Theory into practice - Beauty by consumption

In order to gain knowledge on the consumption of beauty products I have decided to gather as much statistical and factual information about products consumed. To initiate the research I have started with an unusual post which describes how beauty products can literally be consumed, such as drinkable beauty products. 

Beauty by consumption 

Implications - Consumers have become so accustomed to multi-tasking that many now expect the products they consume to offer multiple uses as well. Dozens of new products are touting their ingredients as beneficial to one's health, such that food without function or beauty products that don’t have alternate benefits are becoming a thing of the past. For established brands, this is an innovative way to diversify their product categories.

BORBA Skin Care Products

Recent developments in the beauty industry are bringing drinkable cosmetics on the market. BORBA Skin Care Products is one such company and claims that sipping on their products will provide beauty benefits to your skin. A variety of different products are available for different needs from treating acne-prone skin to reducing fine lines and wrinkles, hydrating skin and firming elasticity.

BORBA and Anheuser-Busch recently announced an agreement granting Anheuser-Busch responsibility for the distribution and marketing of BORBA Skin Balance Waters in the United States and in countries around the world.

BORBA Philosophy 

At BORBA, we believe that good health and beauty are one in the same, so we partner luxurious, effective topical skin care products with vitamin and antioxidant-packed supplements that work synergistically to heal your body and perfect your skin.

BORBA Skin Care for a Beautiful Outside

Our antioxidant-rich topicals perfect and protect skin with age defying superfoods like Acai Berry, Camu Camu, Grapeseed, Flaxseed and Argan Oil, plus BORBA's exclusive skin nutrient blend, and most are clinically proven to make a difference in just 7 days.

BORBA Beautyceuticals for a Healthy Inside

Totally unique inner skin care therapies, BORBA Beautyceuticals deliver valuable nutrients directly and efficiently to your skin from the inside. Rather than treating problems only on the surface - as with traditional skin care programs - BORBA formulates delicious, convenient, and highly nutritious supplements that target the inner causes of skin complaints. Soon enough, skin begins to improve itself from within.


By consuming chlorophyll, your body naturally stops producing offensive odors caused by sweating. Not only will it prevent unsightly sweat pits, but the green flora is packed with nutrients. 

If you're plagued by excessive perspiration, you know that regardless of how much you shower, or how many layer of deodorant you slather on, the underarms of your shirt are doomed for puddles. That's because you need to clean your body from the inside out, and that's precisely what drinking liquid chlorophyll will do for you. 

Supplement that with a diet rich in dark, colorful fruits and vegetables, and your days dressing to disguise could be over.

Why is liquid chlorophyll not sold as a body deodorant?

Liquid chlorophyll is a natural internal body deodorant and cleanser that deodorises your body odours before they are secreted through your pores. External body deodorants don’t last long as they are displaced by the secretions through your pores.

Liquid chlorophyll can also help with bad breath if it is an internal problem.
Liquid chlorophyll also promotes a healthy digestive environment and is also a good energy booster.

From what I’ve heard, liquid chlorophyll was marketed as everything from diet aid to deodorant back in the 1950′s, but the fad died out because it didn’t actually work. A big company (Dupont, maybe) found out how to make a synthetic version of chlorophyll and decided to market it to try and make money off their discovery, but tests by impartial laboratories found it didn’t actually do anything…

VeeV Acai Spirit

Liquor that is good for you is the latest trend among A-List Celebrities and Veev Spirit is the newest addition to this list. Veev is a 60-proof white spirit that contains the antioxidant fruit, Acai from Brazil. The taste is slightly sweeter than vodka and, they claim, won't leave you hung over. The company donates $1 from each bottle sold to green initiatives such as the Rain-forest Action Network and Sambazon's Sustainable Acai Project. Next time you want to do something good for your body, forget about the heading to the gym! Hit up your local watering hole instead.


Signature cocktail

1. 1 ½  oz VeeV® Açaí Spirit
2. Fresh lemonade
3. Splash of cranberry juice
4. Lemon wheel, for garnish

Glass Type: High Ball

Build in an ice-filled highball glass and stir well. Garnish with lemon wheel.

1. ½ bottle of VeeV® Açaí Spirit
2. Fresh lemonade
3. Splash of cranberry juice
4. 6 lemon wheels

About Veev

VeeV is the innovator of superfruit cocktails.

VeeV was launched in 2007 by two brothers, Courtney and Carter Reum, after a surfing trip to Brazil where they discovered smoothies made with the Açaí berry, known locally as “purple gold” because of its health properties. Inspired by the wonderful superfruit, they left behind their investment banker roles at Goldman Sachs with a singular goal to start a unique sustainable liquor company and never looked back.

The name VeeV is a playful take on the French word for “live.” Intended to uplift and inspire, VeeV represents our philosophy to live consciously and to always have fun.

At VeeV, we perpetually examine every part of our company, from product development to marketing, from sales to how we give back to the community and environmental causes, in order to ensure that we consider the latest sustainable technologies. We take pride in the fact that VeeV is the world’s very first certified carbon neutral spirit, that we are a certified B Corporation, that we designed every part of every bottle of VeeV® and VitaFrute® with Reduce, Reuse, Recycle in mind


No comments:

Post a Comment