Saturday, 18 May 2013

What is good - Fashion Week

I thought it would be useful to collect some information on 'Fashion Week' given that I am basing my perfume rang on the four fashion capitals of the world: London, Paris, Milan and New York.

Fashion Week

A fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers, brands or "houses" to display their latest collections in runway shows and buyers and the media to take a look at the latest trends. Most importantly, these events let the industry know what's "in" and what's "out" for the season.
The most prominent fashion weeks are held in the four fashion capitals of the world: New York City, London, Milan, and Paris. Some other important fashion weeks in the world are held in Australia, Bangalore, Berlin, Buenos Aires, Copenhagen, Dubai, Jakarta, Los Angeles, and Toronto.

Characteristics 

Fashion week happens twice a year in the major fashion capitals of the world: Paris, Milan, New York and London. Fashion weeks are held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. From January through April designers showcase their autumn and winter collections. Fashion week for spring and summer is held from September through November. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. The latest innovations in dress designs are showcased by renowned fashion designers during these fashion weeks, and all these latest collections are covered in magazines such as Vogue.

Schedule

New York City, London, Milan, and Paris each host a fashion week twice a year with New York beginning each season and the other cities following in the aforementioned order.
There are two major seasons per year - Autumn/Winter and Spring/Summer. For womenswear, the Autumn/Winter shows always start in New York in February and end in Paris in March. Spring/Summer shows start in New York in September and end in Paris in October. Menswear Autumn/Winter shows start in January in Milan for typically less than a week followed by another short week in Paris. Menswear Spring/Summer shows are done in June. Womenswear haute couture shows typically happen in Paris a week after the Menswear Paris shows. For the first time, womenswear haute couture was also shown in Singapore, during its haute couture Women's Fashion Week in October 2011. This was the first time womenswear haute couture shows were held outside of Paris.
Over the past few years,[when?] more and more designers have shown inter-seasonal collections between the traditional Autumn/Winter and Spring/Summer seasons. These collections are usually more commercial than the main season collections and help shorten the customer's wait for new season clothes. The inter-seasonal collections are Resort/Cruise (before Spring/Summer) and Pre-Fall (before Autumn/Winter). There is no fixed schedule for these shows in any of the major fashion capitals but they typically happen three months after the main season shows. Some designers show their inter-seasonal collections outside their home city. For example, Karl Lagerfeld has shown his Resort and Pre-Fall collections for Chanel in cities such as Moscow, Los Angeles and Monte Carlo instead of Paris. Many designers also put on presentations as opposed to traditional shows during Resort and Pre-Fall either to cut down costs or because they feel the clothes can be better understood in this medium.

History 

In 1943, the first New York Fashion Week was held, with one main purpose: to distract attention from French fashion during World War II, when workers in the fashion industry were unable to travel to Paris. This was an opportune moment, as for centuries designers in America had been thought to be reliant on the French for inspiration. The fashion publicist Eleanor Lambert organized an event she called ‘Press Week’ to showcase American designers for fashion journalists, who had previously ignored their works. The Press Week was a success, and, as a result, magazines like Vogue (which were normally filled with French designs) began to feature more and more American innovations. Until 1994, shows were held in different locations, such as hotels, or lofts. Eventually, after a structural accident at a Michael Kors show, the event moved to Bryant Park, behind the New York Public Library, where it remained until 2010, when the shows relocated to Lincoln Center.
However, long before Lambert, there were fashion shows throughout America. In 1903, a New York City shop called Ehrich Brothers put on what is thought to have been the country’s first fashion show to lure middle-class females into the store.[3] By 1910, many big department stores were holding shows of their own. It is likely that American retailers saw that they were called 'fashion parades' in Paris couture salons and decided to use the idea. These parades were an effective way to promote stores, and improved their status. By the 1920s, the fashion show had been used by retailers up and down the country. They were staged, and often held in the shop’s restaurant during lunch or teatime. These shows were usually more theatrical than those of today, heavily based upon a single theme, and accompanied with a narrative commentary. The shows were hugely popular, enticing crowds in their thousands – crowds so large, that stores in New York in the fifties had to obtain a license to have live models.


London Fashion Week



London Fashion Week is an apparel trade show held in London twice each year, in February and September. It is one of the "Big Four" fashion weeks, along with New York Fashion Week, Milan Fashion Week and Paris Fashion Week.

Organised by the British Fashion Council (BFC) for the London Development Agency with help from the Department for Business, Innovation and Skills, London Fashion Week first took place in 1984. It currently ranks alongside New York, Paris and Milan as one of the 'Big Four' fashion weeks. It presents itself to funders as a trade event that also attracts significant press attention and benefit to taxpayers. It is also able to get an official sponsorship from Mercedes-Benz, a worldwide known automobile brand and global hairdressing company Toni & Guy. It states that it is attended by over 5,000 press and buyers, and has estimated orders of £40m or £100m. A retail-focused event, London Fashion Weekend, takes place immediately afterwards at the same venue and is open to the general public.
The current venue for most of the "on-schedule" events is Somerset House in central London, where a large marquee in the central courtyard hosts a series of catwalk shows by top designers and fashion houses, while an exhibition, housed within Somerset House itself, shows over 150 designers. However, many "off-schedule" events, such as Vauxhall Fashion Scout and On|Off, are organised by other private-funded groups and take place at other venues in central London.

The Model Health Enquiry, backed by London Assembly members and the Mayor's threat to withdraw funding, recommended vetting of models.

In spring 2010, London Fashion Week became the first major fashion week to fully embrace digital media when it offered all designers who were showing their collections on the catwalk at Somerset House the opportunity to broadcast their shows live on the Internet. The video stream can be seen on London Fashion Week's website.


Paris Fashion Week



Paris Fashion Week is an apparel trade show held semi-annually in Paris, France with Spring / Summer and Autumn / Winter events held each year. Dates are determined by the French Fashion Federation. Currently, Fashion Week is held in the Carrousel du Louvre, as well as at various other venues throughout the city.
Paris Fashion Week is part of the Big 4 fashion weeks internationally, the others being London Fashion Week, Milan Fashion Week and New York Fashion Week. The schedule begins with New York, followed by London, and then Milan, and ending the events in Paris.
In 2013, Paris Fashion Week (Fall / Winter season) starts February 26 with Moon Young Hee, and will be followed by shows from major fashion houses such as Louis Vuitton, Comme des Garçons, Christian Dior, Balenciaga, and more. These runway shows are held to show the fashion industry what the various labels will be releasing and to increase sales for the brands. The best models are featured in the shows, and catwalks must be perfected for them.
In addition to Ready to Wear shows, there are Men's and Haute Couture shows, which are held semiannually for the Spring/Summer and Autumn/Winter seasons.


Milan Fashion Week



Milan Fashion Week (Italian: Settimana della moda) is an apparel trade show held semi-annually in Milan, Italy spring / summer event held in February - March of each year and autumn / winter event held in September - October of each year.
Milan Fashion Week, established in 1958 is part of the Big 4 fashion weeks internationally, the others being Paris Fashion Week, London Fashion Week and New York Fashion Week. The schedule begins with New York, followed by London, and then Milan, and ending the events in Paris.
Milan Fashion Week is owned by Camera Nazionale della Moda Italiana (In English The National Chamber for Italian Fashion), a non-profit association which disciplines, co-ordinates and promotes the development of Italian Fashion and is responsible for hosting the fashion events and shows of Milan. The "Camera Sindacale della Moda Italiana", was set up on 11 June 1958. This was the forerunner of the body which subsequently became the "Camera Nazionale della Moda Italiana". Proprietors of the most important haute couture establishments in Italy, including some private establishments, which, in those days, played a crucial role in the promotion of this sector, were present at the Memorandum of Association: Maria Antonelli, Roberto Cappucci, Princess Caracciolo Ginnetti, Alberto Fagiani, Giovanni Cesare Guidi, Germana Marucelli, Emilio Federico Schuberth, Simonetta Colonna Di CesarĂ², Jole Veneziani, Francesco Borrello, Giovanni Battista Giorgini and the lawyer Pietro Parisio.
The events dedicated to women's fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo.
In 2013, (fall winter season) Milan Fashion Week started January 20 with Paola Frani, and was followed by shows from major fashion houses such as Roberto Cavalli, Dolce & Gabanna, Gucci, Prada and more.


New York Fashion Week



The semi-annual New York Fashion Week, branded Mercedes-Benz FashionWeek in 2009, is held in February and September of each year in New York City. It is one of four major fashion weeks held around the world (along with those in Paris, London, and Milan).

The first New York Fashion Week (which was then called "Press Week") was the world's first ever organized fashion week. First held in 1943, the event was designed to attract attention away from the French fashion during World War II, when fashion industry insiders were unable to travel to Paris to see French fashion shows. Fashion publicist Eleanor Lambert organized an event she called "Press Week" to showcase American designers for fashion journalists, who had previously neglected their innovations. (Buyers were not admitted to the shows, and instead had to visit designers' showrooms.) Press Week was a success, and fashion magazines like Vogue, which were normally filled with French designs, increasingly featured American fashion.
In 1994, the event was moved to its former site in Bryant Park by Fern Mallis, where it was held inside a series of large white tents in the almost-block-long park. Admission is by invitation only, to the fashion industry, fashion press, assorted celebrities, and internet based Fashion press (e.g. District L, Fashionista, FWD, The Fashion Bomb). Beginning in February 2009 (showing Fall 2009), many designers opted out of their usual Bryant Park tent fashion shows because of the poor economy and held smaller presentations.
At the Fall 2009 Fashion Week the public got a taste of technology as it is shaping the future of fashion. It is not only making it cheaper and easier for designers to create their collections, it is also saving them travel time as many broadcast their lines over the Internet. Many designers opted to not only market online but also sell exclusively online. Designer Norma Kamali and the Polo Ralph Lauren Rugby brand both have an application for the Apple iPhone. In the Vivienne Tam show, models walked the runway carrying Hewlett Packard mini notebook computers instead of the expected handbag. Mercedes-Benz officially became the sponsor of the event, and New York Fashion Week was called "Mercedes-Benz Fashion Week" from then.
Because of the recession affecting most of the world, designers were stepping outside of the box for fall 2009. In previous years, fashion houses would be expecting costs up to $750,000 to produce a quality runway show. The idea of using mannequins to display clothing was used by established designers Betsey Johnson and Vera Wang as a way to cut model and runway costs. Mara Hoffman, Sergio Davila and Nicholas K saved 40 percent of their costs by combining their separate lines into one show. Another trend seen during fall 2009 Fashion Week was recession friendly fashion. A number of pieces displayed were items that could be worn in the fall and carry over to the spring. A popular staple was bold color dressed that could be worn over a turtleneck in colder weather and stand alone in the spring; convertible blazers were introduced by Vera Wang and Karen Walker as a way to get double the wear out of one piece.


Source:http://en.wikipedia.org/wiki/Fashion_week

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